Go Viral with #hd_viral via Hash Dash
Viral marketing campaigns deliver highly resonating impact
to establish brand awareness on products & services propagated mainly via
word-of-mouth and enhanced by using pre-existing social networking services. Creating successful viral campaigns requires strategic planning & research
via viral messages that appeal to the audiences with high social networking
potential.
Successful viral marketing campaigns produce over 1 million+
impressions that cross over to the mainstream audience to deliver additional
exposure via television, radio & print media. There are 400 million tweets
sent everyday, 5.3 trillion display ads a year, 4.75 billion content snippets
shared on Facebook and over 1440 hours of YouTube video uploaded daily. Successful viral marketing campaigns must
make their presence felt by seizing the audiences defined in this clutter of
online activity. Source
For a brand that wants to expand the reach of their large
existing audience base by publishing remarkable content not necessarily viral
in nature is a good move forward to maintain presence. But for a small medium
business that doesn't have an active audience of devoted content users, piles
of mediocre content will not be enough. In this case, viral marketing campaigns
do the trick by attracting audiences from elsewhere.
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Viral Coefficient Example |
Brand advocacy via word of mouth boosted by high levels of
social media engagement in the form of brand interaction & propagated by
social sharing increases the effectiveness of viral campaigns. Social mentions
are fast becoming an important element attributing a score of 7.24% measured by
search engine algorithms to determine website ranking. Therefore the role of
campaign moderators & real time brand interaction monitoring via social
media tools plays a crucial factor in devising the maximum reach from a viral
campaign. This creates ample scope for reasoning the impact probable from massively
improved organic search rankings of the viral campaigns in the form of landing
pages, micro-sites & websites.
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| Improve invites for Viral Marketing Spread |
Each viral campaign must be boosted with leverage factors
attributed from various online sources like email campaigns, social post ads,
native ad feeds, promoted trends and other related traffic networks. The more
buzz created intending to boost the primary objective of the viral marketing
campaign, the better the chances of virality by seeding its presence from every
possible scope.
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| Buzz Marketing with HashDash.bl.ee |
Market buzz is also intended to drive increase in brand
engagement by real time interaction with the audience via the extensive &
mobile network of social media. The influencer markets for brands are highly
opinionated forums that propagate opinion building measures to influence buy or
commit decisions from the online audience. Opinion forming today is the essence
of most if not all online businesses specially the ones that caters online
buying & selling of products & services. Testimonials, client feedback
survey, online quizzes, native advertising feeds all indicate the rising
pattern of real time one-on-one interaction with the audiences so that maximum
thrust is driven into marketing intended for brand loyalty. In other words,
cushion viral marketing campaigns with “anchors” in the form of SEO links, social
media shares & organic website traffic.
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| Viral Content Storyline |
Having said all this, the key to viral marketing success
depends on the campaign storyline and content script. The campaign creative
visuals must appeal & incite. The nature of the content should be as such
that it emote emotional sparks from the audiences done by factoring social
causes that impacts public good. Create content that strikes the emotional
chords of the audiences and flair maximum attention with an emotional branding
message mix in the campaign storyline.
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| Viral Marketing is Achievable When Viral Coefficient is Above 1 |
Mathematically the success ratio of viral marketing
campaigns is determined by the direct result of viral coefficient above 1, the
number of new viewers generated by each existing viewer. Viral marketing
campaign titles & headlines are the most crucial aspect that determines higher
levels of audience engagement by attracting new viewers. Experts suggest that
the more audiences consume campaign content & appealing visual, the more
are the chances of the audience sharing & propagating the creative content.
 |
| Create Compelling Viral Content Story |
Best practices websites & examples cited on search
results for viral marketing campaigns overwhelmingly attribute that compelling
title strikes an emotional chord with the audiences. Research reports indicate
that negative emotions are less profound in successful viral content storyline
compared to positive emotions. But interestingly, it also indicates that viral content
success is still highly factored when negative emotional sparks evoke
anticipation & surprise from the audiences. This creates intent for click
through and the inclination for content share.
 |
|
Some of the most tried & tested content medium suggested
by successful viral marketing campaigners include:
> Article
> Videos
> Email Series
> Research
> Tools
> Software
> Apps
> Calculators
The most common relative if not all to these suggestive
viral marketing campaign mediums include usefulness of the message, appeal from
it, inciting social cause, impacting public good & ease of sharing.
Market assessment is another crucial aspect that determines
what campaign storyline needs to be pursued & put into action. Branding
will differ from brand to brand & in turn from audiences to audiences.
Analyse the levels of existing customer interaction & research on previous
campaigns including competitor campaigns and funnel interesting facts &
figures to quantify success ratio of viral campaigns.
Prepare a media plan and schedule social posts to actively
relay social anchor roles in the propagation of a viral campaign. Real time
campaign monitoring, moderator interactions grouped and driven for maximum
reach with the use of hashtag mentions epitomizes the versatility of any viral
marketing dynamics. It fuels engagement & relativity of viral coefficient
above 1.
 |
| Make Viral Content Easy to Share |
Easily shareable social buttons & unique hashtagURLs generate targeted interest in the viral campaign scope. By preparing
the campaign schedules & defining moderator channels, campaigners are able
to integrate the connection between the brand & the viral content story. Plan
the social media distribution channels so that valid social share formats are
induced in the campaign propagation timelines.
 |
| +hshdshDGTL |
Understanding the psychology of existing user behavioural experience
on the brand website & social media platforms furthermore elaborate what
works for a brand and what doesn't. Creating a content storyline that relate
with the everyday lives of the audiences enhances the probability of inciting
interest for engagement, social sharing & word of mouth marketing. All
three are highly crucial and impacts the cluster of deliverability from online
activities.
 |
| Social Sharing Schedules for Viral Campaigns |
Campaign schedules & social post timelines prepared
in advanced greatly elevates the potential of virality by defining what to say
& how to display the social anchors of the viral campaign. Determining how
audiences will react to social shares, posts & other “anchors” to push the
viral marketing drive will help plan better and create even better visuals
tagged by intriguing & committable titles or headlines.
Power conversational channels for the campaign collaterals
and discuss various flairs of related topics to talk about so that the campaign
spread generates value, feed & impressions to the brand. Give the audience
something to do with the call-to-actions as such that it serves a larger
purpose and boosts the continuity of the campaigns resonance for a long-term
association.
 |
| Audience & Brand Content Management // +blogs4bytes |
Make sequels of the campaign message via an email series to
create inbound authority of the landing pages & micro-sites. Reports
indicate that 9 out of 10 respondents to a survey confirm that they actively
share interesting content with others via emails. Integrate a comment section
on the anchor landing pages or micro-sites of the viral marketing campaigns by
connecting & communicating with the audiences.
 |
| Engagement Marketing from Hash Dash // www.hshdsh.com |
Conclusively, viral marketing campaigns ought to be simple
and relevant to the target audience. Prepare a list of ideas that relay the
design & written elements in fresh, flawless & aesthetically appealing.
Make social sharing easy and customize unique hashtag mentions that make it
easier for the audience to interact, engage & spread. The viral content
storyline should ideally be about what the audience cares about most and the
campaigner or the marketer must understand why the audience will enjoy, share
and endorse the content. For that to happen, marketers also need to ensure that
the viral content story is culturally relevant & delivers a forward
thinking mindset to the audiences.
#plbkkt // follow the conversation
Title:
Viral Marketing is tough but not rocket science
and is very much achievable!
By:
Pallab Kakoti | Author Bio
Category:
Digital Marketing
Published:
14 June 2014
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