Trying to debunk the myth of virality from content exchange network!

This post is not an endorsement for Empire Avenue. #plbkkt via #hshdsh

Empire avenue // the cross road of content exchange program that gears viral coefficient +1 (above 1) guarantee to ensure planned social campaigns with the adrenalin of virality. #Virality, cradle of desire manifested by intriguing campaign #storyline charged with emotional innuendos! #plbkkt / #hshdsh @blogs4bytes Click to Tweet!

Loop Content Design // +blogs4bytes

I got to blog and what better I get to blog on EA – Empire Avenue.

To be honest, I was waiting for this contest to splinter the revolution gallanting the social media highway with fresh lease of curated content feed. More of a reason to persuade the urge to create something new for the blog we run at Pallab-Kakoti.blogspot.com // #plbkkt and the contest dimensions propels the manifestation of the desire to publish.

Publish now, publish tomorrow & publish tomorrow beyond forever and more. Synonymous #publishing with #EmpireAvenue success story here is desire met at its best. #plbkkt via #hshdsh at #empireave for @blogs4bytes.  Click to Tweet!

Content Designer // +blogs4bytes

The empire avenue success story is not placid cold & monotonous but fixed, continuous & dynamic.

Accelerate the wheel of virality captain the stormy challenges upheaval with viral campaigns by stoic enchantments of content stories. +Pallab Kakoti 

EA network at your disposition to rocket fuel ala jettier! via #hshdsh Click to Tweet!

How we do it we all in Empire Avenue are wryly smiling about agreeing in an almost unison nod of approval.

Viral marketing campaigns are geared by the possibility of viral coefficient above one means that every contact from a group of network will share the campaign detail to at least one person in their network. This trusted guarantee is the boost that social media marketers must make use of with Empire Avenue.

Success of viral campaigns are fuelled by a host of factors from optimized, intensified & electrified nuances of emotionally charged compelling campaign designs nozzle persuasions for the greater good of the society.

#hshdsh // we formulate content // hshdsh.com

Relatively empire avenue is synonymous to a content exchange network evolving with a unique action reaction business model that easily enables every you and me to go about generating traffic, tweets, +1s, likes, pins and almost the entirety of authoritative inbound. It is well moderated, clean and self sustaining network of global users.

Technically it’s all correct to influence opinions for employing a self aware community of marketers ever eyeing for the bigger share of factors the create virality. Take a look around some of the successful viral marketing campaigns and make a list of the correct measures done that factored virality. The list will include a touching storyline that can bring about a genuine smile of admiration with a larger message for the good of the community.

Operatively empire avenue is eponymous with the accidental brandishing of:

“Story of an Embed” by Hash Dash DGTL Studios //

Create an account and you get to do missions like visiting a G+ profile page like we just did and received points (eaves) that can be traded for similar actions to your landing page. In this particular mission we came across // +Lennie Appelquist (Lenny I hope you don't mind us using your profile) // from his G+ and Twitter profiles to receive 40000 eaves + 22000 eaves from two separate missions respectively. We are going to use these earned eaves now to create similar occurrences with other millions of like minded web users from across the globe. The possibility for virality just got bigger here!

Lennie Appelquist biography on EA says //

http://www.freemarketmediagroup.com - Filmmaker, designer, marketer, business, Wordpress & Social Media consultant, Web 2.0 Geek //

His Twitter profile gave the opportunity to connect with http://about.me/lennie.appelquist //

And to make things interesting, his tweet & G+ feed gave an interesting connection, news about the sad demise of Heaven's guitarist Johny Winter.

RIP Johny!

We catch up with the mission completion comments using the following quote to give an indication about his role in this blog post for the EA Blog-a-thon!

See told you // will catch you up here // liked here too // rated here too // invested // watched // recommended // followed // Retweet // Favorite // Followed Twitter via @gogoiniv // #Phew // talk about it // thanks!

Here’s a snap shot of his profile on about.me //

It’s down 909 words and we target 1500 (turned out to be 2013) so that leaves with very few words and we are not going to use them telling you every little thing about the niche freshly whipped EA!

Visit www.empireavenue.com and do the little work to get the most out of your time on the web!

We been bragging about this since we don’t know when! Ok we know since when and it’s been awhile until now when we feel we may have made some inroads.

You get some 10 pages of missions giving you eaves to gather wealth along with social trading with other users in the network on a game of social shares that further helps you understand the language of stocks!. The good just got better!

What we have gathered so far from some random time since early this year, each member in Empire Avenue is profiled based on the social authority of the user across various networks to attribute a portfolio share price. Users can buy your shares and earn dividends on them every day. The more activity done every day on the EA network, mission completion rating from other users and subscriber accounts boosts the share prices of user portfolio.

Every account can create a single mission that range from visiting a webpage to tweet, Retweets, likes, shares, comments, talk about it!

Feed hashtags for automated content delivery +hshdshDGTL

Singular mission gives access to push notify other EA network users via hashtag handles on mission title marketed as a branded tweet under the handle @EAV_missions priced with eaves. Mission’s needs to be monitored in real time to reap the correct measures of mutual benefits that can be applied with controlled elasticity to reach edge of genuine virality.

The whole process widens the possibility of ethical inbound & outbound social indicators as relays that personifies authentic conversations of social beliefs, inspirational stories & inviting escapades. In our case its fresh visits to #plbkkt via +Blogger. 

What we did with the theatrics of “Story of an Embed” is more honestly a means to indicate authentic authoritative references from social networking profiles to amass signals of causations that creates correlation. Correlation is only possible with signals relayed from a genuine & not fake social profile like G+, Facebook & Twitter. Only this then creates the corrective relevance of correlations indicate probabilities in serving indicative search results tailored by social behaviour, social connections & everything social!

Sadly social SEO or social indicators are not part of search engine algorithm owing largely due to differences of deals & mergers of alliances & acquisitions. Instances in the past indicate that Twitter blocked Google from crawling over its data and recent news about a Bing // Twitter exclusive deal. Yahoo goes native and that gives Bing the room for search engine branding. Google holds roughly 60% of the market share compared to Bing + Yahoo together at roughly 30% with trends indicating a gradual shift of users from Yahoo towards Bing. From an UI experience too, Bing is much more reformed looking compared to Yahoo’s cluttered search results display.

Microsoft then goes Skype shopping and soon announces an alliance with Facebook who gives the web one-on-one personalized video calls. Google boldly answered with +Google+!

All this nexus of alliances indicate that social signals are far from getting referenced as authoritative relays to be attributed for SEO scores of website rankings on search engine results pages (SERP). Pro Bing is the nexus of Microsoft network in alliance with +Yahoo! , Facebook and Twitter as against +Google.

Even if there is no consensus in what we have discussed so far, as an internet marketing wannabe the potentials driven by Empire Avenue extends mutually favourable win/win for all. The mission content marketer and the mission completion star both attribute equally prevalent factors that causes the blockbuster box office performance of EA. 

Driven by inbound & outbound relays created to outlay a naturally reoccurring scheme of events & missions. The impressive global user base that EA has achieved so far is a testament to the likeability factors attired by this network and continues to inspire everyday regular you & me to relate like pros on matters relative to lead generation, website traffic boost & scores of other off-page engagements.

Content Treatment via #hshdsh // www.hshdsh.com

One may argue authenticity of the mission URL pages in terms of how safe, secure & non-spam like the available content are but that’s again another highlight of the EA network features. User’s curate the mission URLs, report them for anything offensive, obscene, etcetera and can further block another member by citing appropriate apprehensions or occurrences. 

Missions are further set to alert for certain keywords that deters mission ratings and by all means an increase in low system rated missions will lead to the account being red flagged for in-person moderator review from the EA team. 

If you think you can further cheat the system by being smart & set bots to randomly click on all available missions and collect eaves illegally. The system detects such user intent behaviour and brings in CAPTCHA validation to complete the mission URL click conversion that eventually leads to the eaves being awarded to the account of the person who completes the missions.

Content Choreography by #hash_dash DGTL

Missions are available for real time review with options to reach back the members who completes the mission to further boost & influence the page visit. Yes you may argue that the source of these “paid” conversions are not congenial factors to attribute the authenticity of a successful viral marketing campaign. And this is where “push content strategy” defined on “Viral marketing is tough but not rocket science and is very much achievable!” comes into effect. Viral marketing co-efficient above 1 or +1 is based making the campaign collaterals reach an extended audience. It is the defined probability associated with a viral campaign that attributes “each person sharing & ensuring engagement of the call-to-actions required to complete a social media marketing campaign conversion with at least one more person in their network” and hence +1.

EA boosts this probable attribute to guarantee successful propagation & conversion of the viral marketing collaterals. This is ensured by both managing a regular account to build an influential community network or push into action a business account with loads of added features to pool more successful conversions.

Business accounts leverage factors like run multiple campaigns or missions, increase the number of eaves offered for every successful mission completion by more than 65000 eaves (maximum offered under regular account is scaled ratio between 25000 eaves to 65000 eaves), extend reach of the mission campaigns by adding multiple categories that could be broadcast over Twitter network via the account handle @EAV_missions where additional reach is guaranteed by adding popular hashtags, promote the mission campaign via mission advertisement dashboard & shareholder newsletters! There are more such features available on a business account including “Vees” which basically are another scale of points but higher than eaves. Unfortunately I happen to only have a standard account and thus cannot explore to define the features of an EA business account!

Empire Avenue // Standard Vs Premium Account // via #hshdsh

Frequency of visits to EA, social activities from authoritative social networking profiles, mission completion ratings, mission ratings are some of the key parameters based on which the average “Share Price” for every user is denominated ensuring that each & every members social network & web pages shared via EA missions are accounted for. Anything dodgy is immediately countered with effective measures that genuinely boost confidence building factors in new members and seasoned veterans are always round the corner to lend a helping hand.

With an aching back and a tiring day behind, I am inching towards the closure of this investigation into debunking the myth of Empire Avenue in extending an influential community driven content exchange program only to hit the ground hard face first! So must add that this night won’t see the dawn of tomorrow, not before checking some missions to close by and collect some precious eaves & vees. To ensure that this post sees the light of another device display for the feeling of a fundamental experience of joy called satisfaction.

#plbkkt via #pkblgspt

#hshdsh // Follow the conversation

Title: Trying to debunk the myth of virality from Empire Avenue Network, fell flat on my face!

Author: Pallab Kakoti // Bio

Published: 27 July 2014

Category: Viral Marketing

URL: https://pallab-kakoti.blogspot.com/2014/07/trying-to-debunk-myth-of-virality-from-empire-avenue.html

Find me on Google+ or on Twitter

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Viral marketing is tough but not rocket science and is very much achievable!

Go Viral with #hd_viral via Hash Dash

Viral marketing campaigns deliver highly resonating impact to establish brand awareness on products & services propagated mainly via word-of-mouth and enhanced by using pre-existing social networking services. Creating successful viral campaigns requires strategic planning & research via viral messages that appeal to the audiences with high social networking potential.

Successful viral marketing campaigns produce over 1 million+ impressions that cross over to the mainstream audience to deliver additional exposure via television, radio & print media. There are 400 million tweets sent everyday, 5.3 trillion display ads a year, 4.75 billion content snippets shared on Facebook and over 1440 hours of YouTube video uploaded daily. Successful viral marketing campaigns must make their presence felt by seizing the audiences defined in this clutter of online activity. Source

For a brand that wants to expand the reach of their large existing audience base by publishing remarkable content not necessarily viral in nature is a good move forward to maintain presence. But for a small medium business that doesn't have an active audience of devoted content users, piles of mediocre content will not be enough. In this case, viral marketing campaigns do the trick by attracting audiences from elsewhere.

Viral Coefficient Example

Brand advocacy via word of mouth boosted by high levels of social media engagement in the form of brand interaction & propagated by social sharing increases the effectiveness of viral campaigns. Social mentions are fast becoming an important element attributing a score of 7.24% measured by search engine algorithms to determine website ranking. Therefore the role of campaign moderators & real time brand interaction monitoring via social media tools plays a crucial factor in devising the maximum reach from a viral campaign. This creates ample scope for reasoning the impact probable from massively improved organic search rankings of the viral campaigns in the form of landing pages, micro-sites & websites.

Improve invites for Viral Marketing Spread

Each viral campaign must be boosted with leverage factors attributed from various online sources like email campaigns, social post ads, native ad feeds, promoted trends and other related traffic networks. The more buzz created intending to boost the primary objective of the viral marketing campaign, the better the chances of virality by seeding its presence from every possible scope.

Buzz Marketing with HashDash.bl.ee

Market buzz is also intended to drive increase in brand engagement by real time interaction with the audience via the extensive & mobile network of social media. The influencer markets for brands are highly opinionated forums that propagate opinion building measures to influence buy or commit decisions from the online audience. Opinion forming today is the essence of most if not all online businesses specially the ones that caters online buying & selling of products & services. Testimonials, client feedback survey, online quizzes, native advertising feeds all indicate the rising pattern of real time one-on-one interaction with the audiences so that maximum thrust is driven into marketing intended for brand loyalty. In other words, cushion viral marketing campaigns with “anchors” in the form of SEO links, social media shares & organic website traffic.

Viral Content Storyline

Having said all this, the key to viral marketing success depends on the campaign storyline and content script. The campaign creative visuals must appeal & incite. The nature of the content should be as such that it emote emotional sparks from the audiences done by factoring social causes that impacts public good. Create content that strikes the emotional chords of the audiences and flair maximum attention with an emotional branding message mix in the campaign storyline.

Viral Marketing is Achievable When Viral Coefficient is Above 1

Mathematically the success ratio of viral marketing campaigns is determined by the direct result of viral coefficient above 1, the number of new viewers generated by each existing viewer. Viral marketing campaign titles & headlines are the most crucial aspect that determines higher levels of audience engagement by attracting new viewers. Experts suggest that the more audiences consume campaign content & appealing visual, the more are the chances of the audience sharing & propagating the creative content.

Create Compelling Viral Content Story

Best practices websites & examples cited on search results for viral marketing campaigns overwhelmingly attribute that compelling title strikes an emotional chord with the audiences. Research reports indicate that negative emotions are less profound in successful viral content storyline compared to positive emotions. But interestingly, it also indicates that viral content success is still highly factored when negative emotional sparks evoke anticipation & surprise from the audiences. This creates intent for click through and the inclination for content share.

Some of the most tried & tested content medium suggested by successful viral marketing campaigners include:

> Special Report or Guide
> Article
> Videos
> Email Series
> Research
> Tools
> Software
> Apps
> Calculators

The most common relative if not all to these suggestive viral marketing campaign mediums include usefulness of the message, appeal from it, inciting social cause, impacting public good & ease of sharing.

Market assessment is another crucial aspect that determines what campaign storyline needs to be pursued & put into action. Branding will differ from brand to brand & in turn from audiences to audiences. Analyse the levels of existing customer interaction & research on previous campaigns including competitor campaigns and funnel interesting facts & figures to quantify success ratio of viral campaigns.

Prepare a media plan and schedule social posts to actively relay social anchor roles in the propagation of a viral campaign. Real time campaign monitoring, moderator interactions grouped and driven for maximum reach with the use of hashtag mentions epitomizes the versatility of any viral marketing dynamics. It fuels engagement & relativity of viral coefficient above 1.

Make Viral Content Easy to Share

Easily shareable social buttons & unique hashtagURLs generate targeted interest in the viral campaign scope. By preparing the campaign schedules & defining moderator channels, campaigners are able to integrate the connection between the brand & the viral content story. Plan the social media distribution channels so that valid social share formats are induced in the campaign propagation timelines.

+hshdshDGTL

Understanding the psychology of existing user behavioural experience on the brand website & social media platforms furthermore elaborate what works for a brand and what doesn't. Creating a content storyline that relate with the everyday lives of the audiences enhances the probability of inciting interest for engagement, social sharing & word of mouth marketing. All three are highly crucial and impacts the cluster of deliverability from online activities.

Social Sharing Schedules for Viral Campaigns

Campaign schedules & social post timelines prepared in advanced greatly elevates the potential of virality by defining what to say & how to display the social anchors of the viral campaign. Determining how audiences will react to social shares, posts & other “anchors” to push the viral marketing drive will help plan better and create even better visuals tagged by intriguing & committable titles or headlines.

Power conversational channels for the campaign collaterals and discuss various flairs of related topics to talk about so that the campaign spread generates value, feed & impressions to the brand. Give the audience something to do with the call-to-actions as such that it serves a larger purpose and boosts the continuity of the campaigns resonance for a long-term association.

Audience & Brand Content Management // +blogs4bytes

Make sequels of the campaign message via an email series to create inbound authority of the landing pages & micro-sites. Reports indicate that 9 out of 10 respondents to a survey confirm that they actively share interesting content with others via emails. Integrate a comment section on the anchor landing pages or micro-sites of the viral marketing campaigns by connecting & communicating with the audiences.

Engagement Marketing from Hash Dash // www.hshdsh.com

Conclusively, viral marketing campaigns ought to be simple and relevant to the target audience. Prepare a list of ideas that relay the design & written elements in fresh, flawless & aesthetically appealing. Make social sharing easy and customize unique hashtag mentions that make it easier for the audience to interact, engage & spread. The viral content storyline should ideally be about what the audience cares about most and the campaigner or the marketer must understand why the audience will enjoy, share and endorse the content. For that to happen, marketers also need to ensure that the viral content story is culturally relevant & delivers a forward thinking mindset to the audiences.

#plbkkt // follow the conversation

Title: Viral Marketing is tough but not rocket science and is very much achievable!

By: Pallab Kakoti | Author Bio

Category: Digital Marketing

Published: 14 June 2014

Find me on Google+ or on Twitter

Extracted from:

http://blogs.hbr.org/2013/10/research-the-emotions-that-make-marketing-campaigns-go-viral/

http://codelessinteractive.com/viral-marketing-campaign/

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