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#eGrocery // Zero hassles // Scheduled Delivery // Extra Savings |
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| #eGrocery // Groceries at your doorsteps |
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| e-Groceries with Automated Scheduled Delivery |
Online groceries delivered to your doorstep are an upcoming
retail business chain that’s slowly but steadily making its presence felt in
the urban Indian cities. Searching the internet gives us a range of websites
that promises to have everyday groceries delivered by simply ordering the items
online.
Business plans for each online entity offering online groceries ordering varies in terms of price margin of the purchased goods but one thing that will make the differentiator is the quality of service offered. You order for a list of items and the duration taken to dispatch the order either from the retail hub within an area or the general stores who have agreed to partner with the online ordering platform.
Business plans for each online entity offering online groceries ordering varies in terms of price margin of the purchased goods but one thing that will make the differentiator is the quality of service offered. You order for a list of items and the duration taken to dispatch the order either from the retail hub within an area or the general stores who have agreed to partner with the online ordering platform.
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| e-Groceries International providers |
Going direct has its
set of advantages and the online retail business in India today is thriving because
of the direct approach benchmark offered by leading eCommerce portals. Be it apparels,
electronics, furniture and scores of other items available online and delivered
to consumer doorsteps often with Cash on Delivery (COD). With online groceries
too, the magnitude of possibilities is manifold especially within the
developing urban class from tier 1 cities. Relatively speaking, 8 out of 10
people will be clueless about online groceries and the other two who may know
about or heard about the possibilities of ordering groceries online from the
comfort of a home. They too however at most is expected to Google more
information about online groceries but the percentage of engagement to ordering
is understandably minimal.
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| Grocery for Same Day Delivery // #GAYD |
Brand awareness or making the services heard to a larger
section of the urban population is definitely the key here. The more a business
drives their marketing agenda towards recognition or brand recall value within
the local proximities of urban sectors the better the turnaround will be in
terms of people availing the services. 5 out of 10 people will argue over the
margin of cost savings of items if ordered online and here too convincing the
consumers about the quality of service & comfort of ordering groceries
online will score the differentiator.
Timely dispatch from the retail hub
within an area and quick time delivery to the consumer doorsteps are
undoubtedly the driving factors for the large scale adoption of online
groceries being ordered online.
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| Online Groceries with Free Home Delivery // +hshdshDGTL |
Having said this, if the pricing margins on grocery items
ordered online are bit on the higher side compared to your next door general
store, consumers could still be reasoned, provided some degree of innovation and
added convenience are also delivered to build & maintain good faith. This
brings us to the notion of saving a fixed set of grocery items per household based
on the number of members in the family so that the items could be delivered
every month to the preferred consumer address without them having to do much is the
pitch on this particular post.
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| Average Groceries Per Month |
Every household has an average consumption for groceries
based on the number of members. For an average urban household with say 4
members that includes 2 adults & 2 children, we can assume the monthly
consumption for the following grocery items:
5 KG Rice
2 KG Pulses
1 L Refine Oil
2 KG Sugar
9 L Milk (Tetra Pack)
5 KG Wheat Flour
This assumed list of fast moving consumer goods (FMCG) is fixed and barring a few exceptions by and large cover the average grocery consumption for a month from an average urban family of four members. This means that each household orders the following items every month consistently for the same to be profiled. Similar household based profiling could be done within an urban sector from a tier 1 city like say New Delhi. The objective of the one-time survey to profile the list of groceries used every month will help create an automated list of grocery items required by each household in an area.
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| Average Online Shoppers List of Groceries // +blogs4bytes |
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| Why buy groceries online? |
Based on this estimation, we are of the opinion that this
list of monthly grocery items can be assigned a unique identification account
number along with the corresponding address so that the groceries are delivered
right to the consumers doorsteps without them having to order the same every
month.
Even better if a mobile app is available to send reminders to the
registered members prior to the default order dispatch date set by the key
member of each household on which date the list of grocery items will be
dispatched for delivery.
The list of grocery items stored under each account can be made available online and editable in case there are any exceptions for a
particular month. The registered member for each account can choose a date when
the groceries will be automatically dispatched to their corresponding address.
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| e-Grocery Buyer's Age Profile |
Any
addition or adjustment could be made to the list of items saved for each
household respectively. The registered users can edit the list of grocery items
for that month before the scheduled dispatch date associated with an account.
For example, Mr Patel’s from South Extension, New Delhi scheduled
dispatch date for monthly groceries is by the 21 of every month. Mr
Patel’s household members include two adults & one child. He has completed
the one-time survey based questionnaire to profile the average monthly groceries
consumption so that a fixed of grocery items is saved for auto delivery. However
next month Mr Patel is expecting his aunt to visit and therefore he may need to
update his list of monthly groceries. The additional items can accordingly be
edited to his saved monthly grocery items list before the scheduled monthly dispatch
date 21 so that the added items are included.
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| Online Grocery Shopper's Browsing Habits // +blogs4bytes |
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| Order Timings for Online Grocery Shoppers |
This is a classic example of what we are referring to as
quality personalized services over stereotype business models where difference of
price margin of the required list of monthly commodities will edge better. An
urban consumer is busy individual and making life easier for them at least for
the basic necessities of everyday living will clearly score well and online
groceries delivered to their doorsteps every month without them having to do
much will positively drive interest & populism.
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| Search Volume for Online Groceries in Indian // +hshdshDGTL |
Branding of the products delivered, quality of the ordered
items, friendly & courteous attitude of the delivery staff, easy online
ordering & responsible customer support professionals will fuel momentum to
this unique & comforting mode of shopping monthly groceries online.
In India, monthly grocery shopping is more like a family
thing and the visit to the local supermarket of the general store next door is
a weekly or a bi-monthly affair.
Indians like going out with their family for groceries once or twice a month and the notion of reaching over to these sections of people from the urban sector into ordering their groceries online is certainly not going to be easy.
Although even if we said, shopping grocery which is more like a family thing in India, there is still scope for online ordering of grocery items that are heavy in weight!
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| No of Store Visits vs Online Grocery Orders |
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| e-Grocery Shopper's Behaviour |
Indians like going out with their family for groceries once or twice a month and the notion of reaching over to these sections of people from the urban sector into ordering their groceries online is certainly not going to be easy.
Although even if we said, shopping grocery which is more like a family thing in India, there is still scope for online ordering of grocery items that are heavy in weight!
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| Online Groceries // What's your take? |
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| Top Grocery Categories by Value |
They can still continue the “family outing” aspect of shopping for other regular grocery items & household commodities from the supermarket and have a fixed set of items saved for auto dispatch on a scheduled date every month.
The survey based questionnaire will not only profile the household but also build a sense of brand loyalty & recall value among them to uplift trust, instil confidence & experience convenience.
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| Average Groceries Spent Per Visit by Age |
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| Online Groceries // You Shop We Drop! |
Businesses offering online groceries today either store the products on storehouses stipulated for different areas in a city or by partnering with local general stores area wise who are provided with the list of grocery items ordered online for easy home delivery.
Minimum order amount is a mandatory inclusion depending on the radius of the household delivery address and the retail hub or the general store in that area.
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| What appeals online grocery shoppers? |
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| Who is buying on groceries in India? |
Other smart ways to propagate the convenience of online groceries shopping is by putting up billboards with QR codes on public places like the bus stop or the metro stations and other such locations that consumers can scan with their Smartphone to order groceries while waiting for the bus or the train!
Whatever the ways are discussed, the key to overwhelming
success with online groceries shopping is very much congenial to the quality of
service offered in the form of quality products, timely dispatch and hassle
free home delivery above pricing difference between different retail outlets,
supermarkets or the general store next door.
Conducting survey based questionnaires
determine the no of members in a household, kind of groceries consumed every
month, preferred monthly date when the fixed or saved grocery list items are
dispatched for home delivery and savings in the form points or cash backs or
discounts on regularly purchased grocery or household commodities are some of
the elite cash in ways to win consumer hearts and establish dominance of brand
recognition within local unban pockets to set for a long innings in online
retail marketing.
#hshdsh // Follow the conversation
Title: #eGrocery // Groceries at your doorsteps
Author:
Pallab Kakoti
// Bio
Date:
06 July 2014
Category:
Online Retail Marketing
URL:
http://pallab-kakoti.blogspot.com/2014/07/groceries-at-your-doorsteps.html
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