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Social Media Impact to Boost Conversions |
First touch attribution work best for single purchase event where the consumer first learned about and then became interested with the brand. There can be cases when the user may not have converted the first time but the image of the brand was put on their radar. Last touch attribution is great for platforms that offer multiple purchase events like an eCommerce site where it makes sense to know about the social media referrer whose visit made the purchase. It works great for measuring social campaigns as the visit data asserts how effective it was in getting the user engaged and measure their participation level.
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| Consumers Device Wise Path for Conversions |
IBM research affirms that social media paths attributes
for twice as many customers for a retail site as
compared to the number of purchases made directly online. With these numbers
improving purchase intent in consumers, businesses can leverage number of steps
to boost conversion rates from social media.
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| Social Media Measurement To Define Business Goals |
Adobe 2013 Digital Marketing Optimization survey garnered
from responses of digital marketers across the globe establishes that 39% opted
to place social sharing icons on web pages as powerful drivers in increasing
conversion rates. The intent to try a new product or service based on social
recommendations as compared to general advertising further affirms the growing
popularity to increase social media conversions through the appropriate
placement of social sharing icons.
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| Recommended Read: How to Use Social Media for Business |
The embodiment of trust & confidence building factors with user reviews on products create a lasting impression among social shoppers who look for opinions to firm their belief on a product purchase. Social PaaS - Payment as a Gateway further connects brands with #hashtag mentions on social updates, tweets & native ads broadly to add the element of unobtrusive advertisements.. This initiation in turning social mentions into eCommerce platforms by allowing users to click on hashtag URLs that serve as the bridge between the user & the brand and give social media conversion a whole new dimension.
2013 UPS Pulse of the Online Shopper surveyed
300 online shoppers in association with comScore to learn how
businesses can boost conversions by simplifying the shopping experience for the
users. “Simplifying” refers to in-store returns policy, like buy online & pick-up from the store if the location is convenient to the buyer, hassle=free
returns policy and ability to choose the time of day for delivery. Over 44% say
they have abandoned a shopping cart because the delivery time was too long as
the average time considered reasonable for delivery by shoppers to receive
purchased goods online is 7.2 days.
Tweets by @kingdevil
Tweets by @kingdevil
Another report by eMarketer shows that 14% of online shoppers will use a website on a smartphone while 87% prefer to shop from a desktop computer. These dip in low conversions from mobile platforms is a strong indication for businesses to consider upgrading their website platform to a mobile responsive website.
Google Mobile Research confirms that 66% of mobile
visitors who had a bad mobile browsing experience will move on to a
competitor’s site, thus strongly emphasizing the need to adopt mobile responsive
design that automatically adapt the layout and shrinking the content to
fit a Smartphone’s screen resolution.
These reports from various credible sources strongly
confirms the rising trend in conversions rates has given businesses new
effective ways to leverage the power of social media and boost conversion for
products & services.
Here is another read that also discusses the importance of market research to improve social media conversions.
Here is another read that also discusses the importance of market research to improve social media conversions.
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