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Recommended Read: Hashtags for Social Media Strategy |
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| Recommended Read: Hashtags for Business |
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| Recommended Read: Domino Effect of Hashtag Marketing |
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| 2.5 billion+ hashtags posted every day |
The free version platform allows registering &
defining hashtags and considered as a good starter tool. More advanced options are available for
hashtag analytical tracking via the paid version. It is one of the powerful
Twitter search engines to search particular keywords. Get a list of trending
hashtag topics related to them thus giving the option to easily decide the
perfect hashtag. Other useful features include top influencers for hashtag or
keywords, pie charts with top languages using the hashtags and spelling
variants of the searched topics.
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| Effect of Hashtags on On Instagram Likes |
A powerful hashtag tool that offer real time hashtag
intelligence for hashtag campaigns and events. Results include charts &
graphics, Tweets & Retweet, Reach & Impression and Contributor lists. Good
platform for stats on hashtags that are already known by using the hashtag
explorer feature but falls short in suggesting related topics with the free
version. The paid version gives good insights for use by PR Agencies, Consumer
& B2B Brands, Conference & Events and Twitter Chat Moderators.
A good platform to start with hashtag analysis, find out
the topics that are already in use and gives a good knowhow on which hashtags
to use for your marketing purposes. It offers useful insights on trending and
popular hashtags. The free version also gives a 24-hour trend graph on related
hashtags, popularity and a list of recent related tweets.
Highly recommended platform that offer a range of tools
to register, manage & track hashtags for free. The platform also acts as a
directory for hashtags where others can join to contribute on the registered
topic. Join a chat room to converse with people & post messages based on
searched hashtags. The interface is easy to use that can be branded with
banners & additional custom content. Mention related hashtags so that the
feeds are collated and mentioned to their respective custom hashtag URLs like: http://www.twubs.com/HashtagURLsForMarketing
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| Hashtag Marketing Research Tools |
Twitter iPad app to organize tweets with preferred
hashtags into categories. Create complete PDF reports with vital hashtag
statistics referring to attributes like engagement, user influence and reach. An
ideal companion for social media marketers, it offers purposeful insights on
hashtag monitoring and analytics. One of their latest tweets has suggested that
they have merged their website name with Tweetbinder.com but has the same
team.
Real time social tracking tool to track campaign hashtags,
keywords & URLs by searching Twitter, Instagram or Facebook to see a list
of recent posts, number of posts and reach & impressions. The platform also
offers the top sites, list of influential users, demographics and location
analysis.
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| Recommended Read: Hashtag Benefits by Profession |
A useful WordPress plug-in allowing to add Twitter search
or hashtags search bar on websites that displays tweets or show tweets used for
a particular hashtag.
A useful iPhone and iPad app especially for Instagram
users that allows tag images faster by just copy pasting them. Browse a range
of hashtag categories from nature to fashion as well as make custom categories
for preferred hashtags to have them handy while clicking a new picture.
Also called as “Pinterest of Hashtags”, the platform
offers an interactive visually appealing interface to monitor hashtag mentions
and see the social conversations around the hashtags from across various social
networks including Twitter, Instagram, Facebook, Google+ & others.
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| Primary Uses of Hashtags in April 2013 |
Free Twitter tool for analytics and insights with a paid
version that gets full access to search analytics for any hashtag. Analysis
include the evolution of a particular hashtag over time, number of tweets,
potential reach, list of top influencers, most active users along with an
interactive map that outlays most retweet and favourite hashtags.
One of the most informative Twitter search tool to search
social mentions based on all tweets ever tweeted so far along with deep
contextual data & analysis for the searched topics. Categorize tweet
results for the past hour or any other period including options to see only
tweets, links, photos, videos or influencers.
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| Websites that Support #Hashtags |
Sees.aw
Social media search & discovery tool to explore & visualize topics or hashtags, related tweets and post messages for user engagement with further options to retweet, favourite and highlight specific posts.
Social media search & discovery tool to explore & visualize topics or hashtags, related tweets and post messages for user engagement with further options to retweet, favourite and highlight specific posts.
Analyse tweets based on the usage of the hashtags on
conversations and the people who have mentioned these topics. The free version
platform gives up to 2000 latest tweets for the searched hashtags and also
suggests related hashtags.
Create folders where you can assign hashtags based on
campaigns & social accounts to automatically add up to 100 hashtags on
social media posts in just one second.
Twitter chat platform to follow hashtags and initiate
conversations with people using the hashtag in real time by simply choosing the
topic to be redirected to a TweetChat room. If the topic is trending, keep up
with the number of tweets by using the Smart Pausing feature to pause them
momentarily until completing replies to all the tweets.
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| Use hashtags from the wizardry of mobile devices |
Track & choose the best hashtags that also extends a
web browser extension to schedule tweets. Reports the top performing hashtag
topics based on the density of usage and comparative insights for retweet of
tweets & favourite tweets without tags versus the same tweets with
suggested hashtags. Good for brining in people with the tag optimizer feature
that gives a score based on hashtags as they are typed while composing a tweet
by automatically measuring the popularity & impact of the hashtags.
See the successful tweets and reach with search options
for keywords or hashtags to see the number of estimated account reach, tweet
exposure and gives an activity chart based on the list of top influencers &
most retweet tweets.
The platform explores trending hashtags including real
time trending topics in the order of popularity and by location to create
custom trend searches.
Simple tool that gives a visualization of real time
trending hashtags based on locations from anywhere in the world.
Ideal hashtag research platform that indicates hashtag
mentions in real time and gives a good idea on popular topics. Mast users use
the search option to find the latest tweets on a topic and utilize which
Twitter accounts to follow based on the result analysis. Identify the top accounts
for hashtags based on their utilization and can provide a target to work if
competitors are identified for a hashtag.
Geochirp.com
Map based Twitter tool to locate tweets, and Twitter accounts within a specific geography and is an ideal hashtag marketing research tool if your business or event is regional.
Map based Twitter tool to locate tweets, and Twitter accounts within a specific geography and is an ideal hashtag marketing research tool if your business or event is regional.
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| Recommended Read: Hashtags Best Practices |
Gives results related to hashtag queries & other forms
of social mentions gathered from various social networking channels but the
frequency of data update is not regular. Offers features like sentiment, number
of retweet, strength and reach of hashtags but the missing details on how to
use them makes it difficult for a newbie to comprehend the manoeuvrability. Narrow
down searches by date and the preferred platform to get the results that are
being looked for.
The platform offers hashtag monitoring & tracking but
goes beyond by enabling community building using Twitter account and thus
offering brands the unique opportunity to interact with followers. Allows a
more organized & structured communication with followers with options to
categories tweets based on discussions.
Another platform for hashtag definitions and aims at
providing related hashtags based on research conducted on the site. However it
doesn’t offer any ranking or stats to indicate users using the hashtags, number
of times they were used, or the approximate reach. Mention related hashtags
manually but this may not offer the best insight for someone who is new to the
concept of hashtag marketing.
Title: Hashtag Marketing Research Tools
By: Pallab Kakoti | Author Bio
Published: 16 February 2014
Category: Hashtags Marketing
Extracted from:
http://www.marketingtechblog.com/hashtag-research-tools/
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