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SEO in a Nutshell // #plbkkt via #hshdsh |
Search engine optimization is the process of optimizing
web page coding and content in the best possible way for search robots to cache
websites for SERP (Search Engine Results Page) indexing.
In simpler words, what
is being said in a website is traceable & indexed by search engines based
on relevant keywords from the website content so that the same is available to
searchers searching for those keywords. How websites are ranked based on
keywords between similar competitor sites is determined by search engine
algorithm guidelines. The more a website meets these norms the better will be the
site rankings.
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| How does SEO Work // #hshdsh |
SEO is broadly classified into two primary categories:
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On Page SEO
·
Off Page SEO
On Page SEO is the process of developing the internal
structure of a website by integrating the following:
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Page Titles
·
Meta data Description & Keywords
·
Alt tags for images
·
Title tags for links
·
H1- H6 tags to highlight webpage headlines
·
Webpage or URL naming
·
Schema Semantics
Off Page SEO is the process of propagating the reach of a
website by calibrating the following:
·
Web Page Submissions
·
Directory Submissions
·
SEO Bookmarking
·
Link Building
·
Social Media Calibration
·
Hashtag Mentions
On Page SEO:
What differentiates between a good & mediocre website
is the content feed available on a webpage and how the core topic of the
webpage in the form of keywords are integrated across various sections of a website.
Website content must be intriguing & incite interest in the reader to
engage click through from organic SERP listings which are list of websites
offered while performing a search. Rankings on top SERP listings are determined
by search engine algorithm guidelines via search robots that crawl & cache
websites for indexing. Therefore all depends on how the internal structure of a
website is coded to meet algorithm norms backed by compelling content copy that
is optimized with conversational keywords.
Search robots are programmed to relay a scoring pattern
for the internal coding attributes of a webpage and sort them based on the
content topics mentioned in the webpage. These internal coding sections include
the page title, Meta data description & keywords, alt tags for the images,
titles tags for the links, mention details of the linked page in the link title
and H1 – H6 tags for headlines & sub headlines.
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| How to Write Page Titles & Description // #hshdsh |
How to Write Page Titles
& Meta Data:
Mapping the core content topics or keywords from the
webpage in the page title, Meta description & keywords is the primary forte
for on page SEO. Each webpage should ideally discuss one primary keyword so
that the robots are able to prioritize that topic and relay scores by
optimizing each internal sections of the webpage. Keep page title between 55-60
characters as per the latest Google PageRank update, Meta description under 160
characters and 3-4 keywords including long tailed conversational query strings
of the core keyword or page topic. Note that recent algorithm update have
suggested the ineffectiveness of Meta data for keywords as an on page SEO
attribute. Therefore little or no focus
on the same is not going to hurt much!
Great #SEO tips from @TomSchmitz. What you need to know after #Google's latest update: http://t.co/0Ur25lsNJH pic.twitter.com/HW6SEalUdf
— Jesse Andrew (@mrJARichard) May 1, 2014
For example, if the webpage is about social media
marketing, here is how the page title, Meta description and keywords should be:
Title: Social Media Marketing by hshdshDGTL
Meta Description:
Content curator and digital marketing
strategist for optimizing social media marketing growth of social SEO signals
to influence organic SERP listings.
Keywords: social media marketing for SEO, how to do
social media marketing, tips & best practices for social media marketing
Refer to Google or Bing instant search feature to know
the long tailed conversational query thread for the core page topic or keyword
so that the content development strategy includes them across the internal
sections of the webpage.
Page titles and Meta description are the two highly
crucial attributes for on page SEO visibility to incite intent for click
through rate (CTR). Optimizing the page content in a brief summary are the
organic SERP listings visible to searchers that will inspire page engagement
via high CTR. Try tools like Google StructuredData Testing Tool or www.seomofo.com/snippet-optimizer.html
to optimize page title and description visibility before updating them on the
webpage.
The following infographics gives an analytical purview of
how page content topics are mentioned with optimized precision to attribute best organic rankings.
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| On Page SEO for Websites // #hshdsh |
Optimizing Images & Link
Titles:
Once the page title, Meta description & long tailed
conversational keywords are updated, focus on optimizing the various pictures
used on the webpage. If the image visualizes the tips & best practices for social
media marketing, name the image file as social-media-marketing and mention the
alt tag of the image as “Social Media Marketing”. Pursue relative link title
naming based on the topic or keyword of the linked page or the landing page. For
example if the topic or keyword of the linked or landing page is discussing details
on hashtag mentions, mention the link title as “How to create hashtag mentions?”
in place of conventional forms like “Read More” or “Click here.”
Link titles, alt tags for images, image naming & URL
naming are optimized for search robots to score favourably for organic rankings
based on the core keyword or topic of the webpage of the landing page.
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| Optimizing Websites for Mobiles & Smartphone Devices // #hshdsh |
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| Mobile Searches Drives More Leads for Businesses // #hshdsh |
Optimizing Websites for
Mobiles & Smartphone Devices:
Optimizing websites for mobile phones, Smartphone & devices
is an essential prerequisite pursued by responsive designs that automatically
adjust the webpage layout by detecting the device first and delivering the
optimized content accordingly. Earlier websites feed were different for devices
and defined by URLs. For mobile devices the URL feed was m.sitename.com or mobile.sitename.com
and sitename.com or www.sitename.com for laptops &
desktops. With responsive design, these multiple URL feeds are construed into
singularity by just www.sitename.com
Schema Semantic Web:
Schemas are the next generation coding for websites that optimize
coding structure of webpage for better readability by search engine bots. The objective
of schema is to index website cache with targeted categorization for an
organized organic web search visibility. Product ratings, reviews, testimonials
are cached with optimized visibility in search results to influence targeted visibility
and serving information at fewer clicks by the users.
Social media too are offering rich schema tagged content
feed embeds to indicate the rising trend in the adoption of schema markup language
for search engine optimized websites.
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| Why Use Schema for Websites // #hshdsh |
Off Page SEO:
Off page SEO is the calibrating process for the on page
SEO attributes via white hat ethical techniques to influence social mentions of
the webpage. Latest reports indicate the importance of social media signals also
referred as Social Signals or Social SEO attributing scores for organic
PageRank. By creating off page mentions of the core on page keyword or topic,
webpage authority & page value is seeded to visibility & popularity.
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| SEO Off Page Social Signals // #hshdsh |
Hashtag Mentions for Off
Page:
Hashtag Mentions for off page SEO from the on
page keywords or topic adds value to the social updates and also automatically
groups the interactions, updates & comments for social media indexing. Merge these social media indexing of
hashtag mentions by authorizing Facebook & Twitter accounts to publish social
unified updates. This way what is being said in one network grouped by hashtag
mentions automatically groups & indexes the updates across other social
media network.
#Sum of #InboundMarketing + #Outbound #Links = #SEO via #HashtagMenus. #Explore the #concept by #plbkkt #hshdsh http://t.co/MNkSE5fErF
— Pallab Kakoti (@blogs4bytes) May 4, 2014
Articles & Blog Feed
Syndication:
Articles & blogs on related topics of the core on
page SEO keywords or topic fuels off page SEO fire evolving over time
for authoritative impressions form organic popularity to influence SERP
rankings. Plus they attribute regular content feed to the core keyword mention
of the webpage to influence opinions by publishing fresh content regularly.
Social Bookmarking for Off Page:
Social bookmarking is the process of storing websites
& landing pages in the web so that the bookmarks or favourites are readily
available for audiences. Creating social bookmarks for websites publishes the webpage
content to targeted communities & wide range of users. SEO bookmarks for websites are easily
shareable across social networks via social sharing buttons with the objective to
build authoritative listings of the webpage topics or keywords.
The best way to test SEO scores of a webpage from the
perspective of a search engine robot is by installing Lynxtext based web browser & optimizing the website accordingly. It helps determine
the way search engine robots and web crawlers see a website. Refer to the
attached screenshot of Google.com on Lynx web browser to fathom its workability:
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| Google.com on Lynx Text-based Web Browser // #hshdsh |
Using text-only web browser Lynx to visit some of today’s top websites gives a
good picture on how lynx web browsers work and how to go about optimizing a
website around it.
Here’s how Rand Fishkin
builds a perfectly optimized page – AVisual Guide to Keyword Targeting and On-page SEO
Elements of an Optimized Page
Weighting of Thematic Clusters of Ranking Factors in Google
Features that Correlate with Higher Rankings on Google
The “Perfectly Optimized” Page
#plbkkt // follow the conversation
Title:
SEO in a Nutshell
By:
Pallab Kakoti | Author Bio
Category:
SEO
Published:
08 May 2014
Some of the Images
are extracted from:
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