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#SocialSignals for SEO Ranking by #blogs4bytes |
Social signals are similar to the concept of inbound
links wherein the more links a site has linking to it, the more it is seen
by the search engines as an authority and the higher it will be ranked. Its
authority is determined by sharing more content with a high influence so that added
content weight is catalogued by the search engines. Getting the content into
the hands of influencers is an important aspect in order for the content to get
shared by all social networks.
Social signals get a higher authority nod with great
content copy that is well propagated among industry leaders & influencers by
identifying & connecting with them. Update your social network profiles
regularly with fresh relevant content to establish a robust social media
presence.
User engagement with the website content by social
influences, likes & recommendations, +1, Tweet, Shares, downloads and
reviews are all crucial factors that leverage social media SEO
. Search engines
view social signals as factors that gauge authority, trustworthiness and
importance. A webpage that shows a lot of social shares appears much more
authoritative as compared to a webpage with few social shares. This has been
corroborated by research data that shows content activity from social media
channels weighs into rankings on search engines.
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| How to Build Up Your Social Signals |
The importance of links as a ranking parameter is less
likely to cease as they evolve into a new role that indicates the importance of
social media activity as a ranking factor. The debate for social signals inclusion
in Google ranking algorithms within the SEO community still rages in the
absence of any official announcement to indicate its influence.
Just like social bookmarking SEO techniques are
considered as essential off-page elements, social signals too have formed a
fundamental impression that factors webpage ranking on search engines. Google’s
Penguin & Panda updates confirmed the importance of high quality content
& trustworthy authorship from a webpage. Social sharing these links &
content as updates to influence social media activity is therefore viewed as a
vote of confidence for the webpage.
The anatomy of a perfect Google+ post includes title,
summary, link, commentary, #hashtagsURLs & images relate scoring factors that
weighs good content copy for ranking by search engines.
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| SEO Factors that Contributes in Optimizing Site Rankings by #blogs4bytes |
Here are 20 social signals that Google tracks to
determine ranking based on various social media activities.
Google+
- Amount of+1s
- Authority of +1s
- Growth Rate of +1s
- Amount of Add & Shares
- Authority of Add & Shares
- Spread Rate of Add & Shares
- Amount of Shares & Likes
- Amount of Comments
- Growth Rate of Shares & Likes
- Authority of Shares, Likes & Comments
- Authority of Followers, Mentions & Retweets
- Number of Followers, Mentions & Retweets
- Speed & Intensity of Tweets & Retweets Over Time
Pinterest | Reddit | Digg | StumbleUpon | Foursquare
- Amount of Pins & Re-pins on Pinterest
- Growth Rate of Pins & Re-pins
- Comments on Pinterest
- Check-ins on Foursquare
- Spread rate of check-ins at Foursquare
- Up votes on Reddit, Digg & StumbleUpon
- Comments on Reddit, Digg & StumbleUpon
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| Social Signals Explained |
Social sharing helps mainly in acquiring quality and
today the focus is on natural links that are rewarded with organic search
rankings as they are useful for the indexing & ranking of sites. With buzz
worthy content rich with long tailed conversational keywords, headed by catchy
titles and appealing visual storytelling elements, the context of natural links
that idealizes Google quality guidelines are naturally the most effective norms
for search rankings.
Social signals & SEO are knitting a new fabric for
social media SEO to attire the authoritative & qualitative content to be
recognized based on their engagement levels. Likeability factors & shareable
rate for natural links from a website bolster its popularity as well as ranking
attributes. People tend to trust websites that are recommended by their social
media connections as well as pages that are easy to find & share. These
recommendations from social media activity are viewed as ranking parameters for
websites by the search engines.
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| Social Signal SEO by #blogs4bytes |
Title:
Social Signals for Search Engine Rankings
Published:
April 04 2014
Category:
Search Engine Optimization
Extracted from:
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