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SEO by @Blogs4Bytes // #blogs4bytes // Follow the conversation |
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| Responsive Storytelling (heavy image takes time to load) |
People finding a website organically is the key in
defining the success ratio, be it a simple HTML site or a parallax scrolling 3D
one page website. Having said that parallax scrolling site’s biggest limitation
is that they are not SEO-friendly and unless people find the site to experience
& immerse in the intuitive 3D web design. The key is in creating parallax
campaigns that are semantically tagged with schema, rich in visual storytelling
driven by off page activities to eventually create a search engine optimized
landing page. Parallax scrolling sites are great landing page user interfaces
that are systematically coded with a compelling campaign storyline.
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| SEO One Page UI Design by #hshdsh |
Parallax sites are designed entirely on one single page
which means that essential SEO on page attributes cannot be explored to its
full potential compared to regular websites that gives the opportunity to
target multiple keywords on every respective page. You have one page to create
a compelling storyline which is covered well in the ambit of able visual
storytellers. Content strategist plays the crucial part in optimizing the
limited content copy scope mostly with catchy headlines & title phrases
backed by intriguing short content dialogues.
From a SEO standpoint, this gives good room to
incorporate the basic on page guidelines like Meta titles & description
ably feed with H1 - H2 tags. Tool tips are defined for every outbound link that
also relate what is expected on the continuing page and fathom workability with
optimized image naming & ALT tags.
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| Parallax One Page UI Design by #hshdsh |
The entire parallax scrolling campaign design is based on
a concept theme around one core keyword that matches conversational query
strings of additional keywords related to the core campaign keyword. Target these additional long tailed related keywords from a dedicated campaign blog. One page
one keyword is richly pursued on parallax campaign to optimize them for
algorithm favourability influenced by off page mentions, articles, bookmarking
& social media to garner social scores for PageRank that determines site rankings.
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| Parallax Example Animation |
Parallax Scrolling Campaigns using 3D images & JavaScript / jQuery:
Rich visuals appeal influential impact on the user’s mind
using 3D images to create an immersive web design. Parallax scrolling bridges
these aspirations to use good images impact the ratio of page conversions.
Parallax scrolling means moving background images at
varying speeds to fashion an influential illusion to create better visuals
& 3D UXD (user experience design).
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| #ParallaxCampaigns // Follow the conversation |
A flash web design provides these balances of rich
visuals & 3-dimensional effects but flash was again never search engine
friendly. Parallax scrolling site combined HTML5, JavaScript / jQuery &
CSS3 to mainly personify the possibilities of creating a search engine
optimized website design that is equally visually rich & 3-dimensional.
Parallax scrolling effects are created using JavaScript /
jQuery that load texts, images & videos from external pages. Parallax
campaign themes are mostly rich image based including 3D images which take time
to load and therefore not compromising on having to increase page weight by
calling these heavy extensions added to regular HTML pages.
Calling sections into a SEO parallax scrolling site fixes
the one page issues cited earlier. But it also create duplicate page content
issues which is clearly an algorithm violation by having to display same or
similar content on two or more pages of the site. Responsive Parallax campaign design
resolves these issues by absolving the need to create additional pages under
the site domain. One page objective based around a themed campaign storyline
diffuses the need to have additional pages linked to the homepage or the
landing page to be more precise.
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| Parallax Web Design Search Interest over Time |
Parallax campaigns are ideal for launching new products
when brands don’t have to worry much about the SEO workarounds mentioned in
this post. What’s important with parallax campaign is to be active on social
media networks as the lack of individual URL’s & constraint from a one page
layout can be made up by focusing on social signals. Search engine algorithms favours
sites that demonstrate quality social SEO attributes by having a credible
social following.
Another noteworthy inclusion must for a parallax campaign is to have a dedicated blog to rank a variety of related keywords based around the core campaign keyword by publishing new content regularly.
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| Hash Dash // #hshdsh // Digital Marketing Studio // www.hshdsh.co.nr |
Target some of the blog posts if not all to use
Responsive Web Design which again is algorithm compliance. The posts enable
brands to drive new traffic to the parallax campaign landing page and hold the
grounds for user engagement.
The unique immersive site design in fluidic parallax
scrolling effect will indulge the user but the blog posts will make them a
returning visitor. Other options to drive returning visitors include a themed
contest based around the campaign storyline to ensure that the audience not
only indulges themselves but also propagate “Word of Mouth” marketing
socially.
To wind up this discussion on dealing with the perils of
having a parallax scrolling site design, the focus needs to be in driving a
strategic content marketing schedule that include:
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Blog Content
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Blogger Reviews
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Competition Promotion
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Press Releases
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Infographics
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Videos
Here is a great example of a search engine optimized
parallax scrolling website to parlay the absolute possibilities of vivifying
audiences with an immersive one page site design that is also responsive to
essential search engine guidelines for rankings (infographic).
Here’s how Google have listed the above mentioned parallax
scrolling one page website to notion the testament in the possibilities of
search engine optimized parallax design UI:
Hashtag Mentions for the following post on Twitter, Google+ & Facebook. Join the conversation:
- #ParallaxCampaigns
- #pllxUI
- #ResponsivePC
- #ResponsiveParallax
Title:
#ParallaxCampaigns: Creating a SEO Parallax
Scrolling One Page UI
By:
Pallab Kakoti | Author Bio
Published:
26 April 2014
Category:
Responsive Parallax
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