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Creating the perfect #HashtagURLsForMarketing
to drive social media conversations form opinions that eventually leads in the
successful closure of a sale is a process that needs careful planning & implementation.
The push for #HashtagURLs as neo
marketing conversion channels is clearly on the rise with the usability of hashtags
across premier social networking platforms like Facebook, Twitter, Tumblr and Google+.
The evolution of mobile devices has allowed consumers to
connect with hashtags from almost anywhere as they glue on to social media
conversations via status updates, comments, posts & tweets. These trending
factors in favour of #HashtagURLsForMarketing
foresee the rise in its demands from top brands. Social media marketers must get themselves
adapted to the delivery of hashtag URL marketing as triggers for successful marketing
conversions.
The purpose is therefore to understand the basic rules while
creating the perfect hashtag URLs before initiating any steps to register them across
platforms like http://www.hashtagify.me
or http://www.twubs.com for marketing broadcast.
Rules to Create Perfect Hashtag:
- Do diligent research before in creating the hashtag URLs, where the emphasis should not be to just include a brand name
- Hashtag must clearly make sense to the user at first look, inciting intent to click on them and thus unravel what’s available with the same
- Maintain quality consistency & relevancy in its usability so that it makes sense within sentence formations while using them to describe content copies for websites, landing pages, tweets, posts, comments etc
- Keep them short, simple & easy to remember
- Make the hashtag URLs easily readable by assigning capital letters at the start of each word like #HashtagURLsForMarketing
- Do not overdo the use of capitalization in your hashtags
- Pick the ideal hashtag for your brand & business using Google Keyword Planner that gives you the perfect opportunity to unravel the value of potential keywords
The key to popularizing hashtags URLs for your brand is
to use it everywhere possible for maximum visibility but do not add them too
much on a single post, comment or tweet. 1 – 2 mentions is more than enough to
make a point with your hashtag, however social media circulation is the key and
therefore maximum social mentions using them will definitely add momentum.
Hashtag URLs has witnessed widespread popularity with native
advertising formats including native video ads, where in-feed editorial
content that matches the site aesthetics enhances user engagement as compared
to traditional display ads. These inclusions are in the form of post title,
tweets, comments as well as status updates. In addition, native
video advertising is also redefining targeted ad message delivery based on
consumers purchase intent history and behavioural profiling across social media
platforms.
Hashtag URLs marketing has definitely got a lot more
to offer in the future where social mention monitoring will determine what
editorial content message needs to be embedded for various brands. Marketing
channels are already in the crossroads of offering innovative conversion
platforms and some examples in that direction include:
- Activating a #Buy on a TV commercial where people can purchase featured items by posting #Buy
- Activating #Enter on a social post to allow users enter a contest or promotion by posting #Enter
- Activating #Donate for a fundraising event that allows supporters to donate instantly by posting #Donate
- Activating #Vote for a sporting event by putting a message on the big screen and inviting people to cast their vote by posting #Vote
- Activating #Gimme on a magazine ad that lets people to get a coupon on a featured product by just posting #Gimme
- Activating #SneakPeek on a movie trailer by including an on-screen message inviting people to see more scenes by just posting #SneakPeek
Title: How to Create Perfect Hashtag URLs
Published: 24 January 2014
Category: hashtag URL marketing
By: Pallab Kakoti
Extracted from:
http://www.poynter.org/latest-news/mediawire/189021/twitter-study-hashtags-and-urls-can-double-engagement/
https://www.chirpify.com/solutions
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